Last week our group met with our start-up to discuss their intentions and goals for digital advertising. I was struck by how new and open the media and digital marketing world is. As new media evolves and start-ups such as ours gain traction, it seems to me that long-form journalism and deep reporting may recede permanently. This would be tragic. I like our start-up, and think that often the videos are a teaser to learn more. For this reason, they are used by major long-form media outlets to draw a new audience and a new generation. Perhaps the videos will serve as a gateway to deeper understanding.
I also like the brief history clips that our client uses. They allow people to get quick information on a topic, and then decide if and how they want to continue to research. What I hope to get most from this project is a working knowledge of digital media and marketing, and specifically how to best leverage the available tools.
I also like the brief history clips that our client uses. They allow people to get quick information on a topic, and then decide if and how they want to continue to research. What I hope to get most from this project is a working knowledge of digital media and marketing, and specifically how to best leverage the available tools.
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