Leveraging social media sites for email marketing

http://blog.hubspot.com/blog/tabid/6307/bid/4934/why-your-email-needs-social-media-and-how-to-do-it-right.aspx?__hstc=20629287.020e1e7c6f1737d46c466a1453ef5438.1371921677695.1371921677695.1371921677695.1&__hssc=20629287.1.1371921677696


The limitations of reach using email is to the list of email recipients and same is not the case with social media sites. The reach of the content on social media sites is beyond the list of subscribers and followers. Leveraging social media sites for email marketing is important and if done right can expand the reach of potential customer base.

The next version of this concept is in lead generation by integrating social media with email campaigns. This approach is revolutionary and requires a different way of marketing approach. Fascinating to watch traditional approaches being less used going forward in marketing.