Rich-media ads perform better on mobile social sites

From this week’s class, we all know that many companies are moving from standard banner ads to rich media ads. Rich media ads perform better on mobile social sites compared to the non-social sites by mobile phones.

According to Celtra's study based on 32 mobile rich-media campaigns, such rich-media social ads had:

-16 times higher ad completion rates

- 2 times the engagement time

- 3 times higher video play rates

- 4 times higher share rates than rich-media ads displayed on non-social mobile sites.

Celtra Co-Founder and Chief Product Officer Matevz Klanjsek said:

“When it comes to engagement with mobile rich-media ads, social media networks definitely have the upper hand. This is largely due to the native nature of their advertising products, where ad experiences organically become a part of the conversation.”

The fact is that social networks boost mobile rich media. However, this research doesn’t mean that social media is always a better choice for mobile advertising.