Neolane based
in Paris, has a platform that provides easier integration and implementation of
campaigns across the Web, email, social, mobile, call center, direct mail, and
point of sale. Neolane will become one of the solutions in the Adobe Marketing
Cloud, along with its Analytics, Target, Social, Experience Manager, and Media
Optimizer offerings.
Digital Marketing firms are now hot and are becoming acquisition targets. It
remains to be seen if they can truly add value as expected.
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