The above infographic shows the most popular B2B marketing tactics. The highest on the list in social media, followed very quickly by website articles, eNewsletters and blogs.
While considering these tactics for your company, an important metric to keep in mind is the balance between acquisition and conversion tactics. Getting customers to your website is the first step but not the primary step in getting turning visitors to customers. While social media may get you website traffic ... all other tactics must convert these visitors into customers.
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