According to ADI’s latest analysis of Web browsers, Google now commands a 31.8% market share—desktop and mobile, combined—which is up 6% year-over-year (YoY). IE sits at 30.9%, down by 6% YoY, while Apple’s Safari, thanks to its vast mobile presence, is the third most popular browser, with a 25% share.
“Control of the browser gives Google an even greater role in consumers’ lives,” said Tamara Gaffney, principal analyst at ADI. “Not only do the Chrome and Android browsers both default to Google search, but with their Gmail and Google+ extensions, consumers are spending more and more time signed into Google’s ecosystem.”
Mozilla's Firefox browser—which consistently held a minor, yet steady, position—declined from nearly 20% market share two years ago to only 8.7% in April. According to ADI, this decline is likely due to its lack of mobile presence.
ADI technology analyst Tyler White speculated that two underlying market forces are at play. “First, device defaults matter,” White said. “Internet Explorer leverages its Windows OS dominance to gain share as the default Web browser for the majority of people online. Today mobile OS is more important, giving Google and Apple a leg up with default status on Android and iOS.
The second reason why Google is growing, White said, is that “users prefer a consistent experience across devices.” Chrome, which is rumored to become the default browser on all Android devices in the near future, offers a consistent interface with sharable bookmarks in a fully functional browser capable on desktop and mobile.
“Marketers need to be aware of browser usage as they build digital properties,” according to White. “Understanding the types of devices people are using is crucial to customer experience.”
Soiurce: http://www.cmo.com/articles/2014/6/2/adi_2014_browser_war.html
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