Big Data is a popular technological concept in recent years. There are four characteristics for Big Data: Volume, Variety, Velocity, and Veracity.
Big Data has been applied to the sports industry. It brings
an unprecedented watching experience due to two of the four characteristics of it,
variety and velocity. With the support
of Intel Server back-end systems, Big Data is applied to sports including
tennis, basketball, soccer, rugby and etc. For example, the past experience of
watching the sailing competition does not seem so interesting because the
audience does not know anything about the game that is a few miles away on the
sea. But today, everything is different: the sailing team can get the data of
the speed, the wind, and other data through the attached sensor. This also
brings vivid and exciting water sports feast closer to the audience. A game
that is a few miles away can be vividly demonstrated in front of the audience
by CG animation. Moreover, the experience of watching basketball changes more dramatically.
Once the audience gets access to the Internet, they can immediately see the
game in real-time charts and game data. In other words, the live data the
audience gets is no difference with what the judges get on their laptops. The
audience becomes the one that can interpret the game more thoroughly than the game
commentator on TV.
The factors that contribute to the success of Big Data in
the application of sports data analysis are variety and velocity as mentioned
before. The reason that variety matters is because there are sports data generated
and exported as images, text, sound and so much more. And the reason that
velocity matters is because the sports game circumstances are always changing. Dramatic turns are likely to
occur any time. Therefore, ability to do real-time processing of the
information is very crucial.
As a strategy and methods applied in sports industry, Big
Data has just begun its journey. What the sports fans see and experience today is
not the ultimate achievements Big Data is capable of getting. With equipment upgrade
and products optimization, sports fans will have more exciting experience when
watching the game with the application of Big Data.
http://www.cio.com/article/2377954/data-management/8-ways-big-data-and-analytics-will-change-sports.html
http://smartdatacollective.com/bernardmarr/200446/big-data-and-analytics-sports-game-changer
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