Personal information are extremely valuable for companies: they allow corporations to get to know customer better and allow better targeting. Nonetheless, individuals never profit from selling their personal data: they tend to give them away for free to social networks in exchange to be allowed to "like" or to post pictures. On the contrary, Facebook and Twitter make a huge profit selling their users' information to big companies. How to protect yourself from letting social networks know what you think and when you think it?
Jennifer Lyn Morone, an American living in London, has long been concerned about this issue. To regain ownership and control of her data registered herself as a corporation: Jennifer Lyn Morone™ Inc.
How is it possible that there is the need to become a corporation to protect your personal data? And will Jennifer's experiment allow us to undestand how much are an individual data worth?
Read more: http://www.economist.com/blogs/schumpeter/2014/06/who-owns-your-personal-data
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