Fuisz Media just raised $2.1 million to develop a technology to make video ads more interactive. They recently struck testing deals with Kraft, Nike, Target and Walmar.
In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for Cool Whip.
Interactive video is a growing segment in digital advertising along with video in general. Making videos more interactive is a great way to increase user engagement and relevance of ads.
Source: http://www.adweek.com/news/technology/digital-video-ads-make-you-want-click-158743
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