Monday, July 07, 2014

Prehistoric copywriting

A museum website proving a good example of copywriting. Econsultancy wrote a review of The Natural History Museum's new online store, showing how you can remain true to your product and reach a wide audience whilst promoting products from a museum.

A subject close to my heart because I went to high school right next door, and because it really reminds you that staying true and accurate, whilst understanding your different consumers, can lead to effective copy.






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