Two years ago, influential
web portals in China began planning topics related to the World Cup. In
addition to compliance with the "high invest, high return; low invest, low
return", they also focus on how to maximize the ultimate user experience in
order to establish their reputation and brands.
Besides these web
portals, a growing number of Internet companies begin to enter the game with
the development of the Internet technology. The most popular technology terms,
such as big data, cloud computing, O2O, social dividends, and inter-screen
strategy, have become the weapons of these technology firms to get a slice of
cake from the World Cup.
From the 1998 World
Cup in France to the 2008 Beijing Olympic Games, Sina not only dominated the
Internet coverage of the contest, but also led the PC-era version 1.0 reporting
mode: PC-side plus Sina blog, and lots of information, pictures, and videos.
However, this is the last carnival of portal era.
With the continuous
evolution of Internet technology products, microblogging began to play full
force in the 2010 World Cup in South Africa.
The Internet technology
began to rush to news apps during the 2012 London Olympics. In 2013, video apps
came. Nowadays, everything moved to mobile end. The 2014 World Cup in Brazil witnesses
the shift from PCs to the mobiles.
Compared to the PC
era, the mobiles emphasize more on user activity and stickiness. Quite different
from the simple pursuit of huge numbers of clicks, mobiles pursue better user
experience.
http://venturebeat.com/2014/05/27/in-nadellas-post-post-pc-era-apps-trump-devices-and-information-finds-you/
http://www.zdnet.com/blog/mobile-news/post-pc-era-or-not-we-are-firmly-in-the-mobile-era/4766
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