Tuesday, November 03, 2015

Twitter And Vine Choose Hearts Over Stars and Smileys

At first glance, it may seem like an inconsequential tweak, but switching the way users interact with content on the Twitter managed platforms may actually have a significant impact on engagement and the metrics generally used to measure it. Indeed, by aligning the "visual" language with that of other popular social networks like Pinterest or Instagram, it may lead users to engage more with the content that is generated on both Twitter and Vine. By including and testing the new "likeability" combo on Twitter and Vine, the company has been able to gage how much users appreciate a more global language to signify appreciation and engagement on the platforms they interact on daily/weekly.

Original article: http://techcrunch.com/2015/11/03/heart-heart-heart/#.dc3kwd:v2C5

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