Saturday, November 07, 2015

VR video on YouTube--new media for Advertisers

YouTube is now supporting Virtual Reality(VR) videos. VR videos refer to a type of 360-degree immersive video which make the audience feel that they are actually being in the environment. VR content sounds very high-tech and not easily accessible before, especially for the high price of VR devices such as Samsung Gear VR, Oculus Rift etc.  But as Google is promoting Google Cardboard, a very simple and affordable viewer, where users can place their mobile phones inside and explore VR content on a variety of apps, the popularity of VR video will increase.

This new type of video will become a hot spot for creators and advertisers because of the engaging feature of VR videos. Google says that there are about 1 million Cardboard viewer owners and the New York Times will distribute 1.3 million Google Cardboard sets this weekend. And Youtube is promoting the idea of making VR accessible to everybody. The combination of this online and offline marketing will effectively wave huge interests among the public. And now, there are VR videos like the Hunger Games Experience and TOMS Shoes Giving Trip available on YouTube and the video platform is encouraging people to try this new and exciting VR experience.


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