Benefits Marketing Gains from the Rise of Cloud Computing

Among the rapid advance of technology in the 21^st century born cloud computing, a new way of sharing information that requires less time and effort. The word “cloud” commonly refers to a collection of objects that visually appear from a distance as a cloud and provide any set of things whose details cannot be inspected from its context. On the other hand, the word “computing” means the processing of information and data. So cloud computing can be simplified as the delivery of on-demand computing resources that ranges from applications to data over the Internet on a pay-for-use basis.

The arrival of cloud computing benefits the whole public in every walk of life, and ordinary people now are granted with ready accesses to data and applications of all sorts with low cost, and resources in the cloud are expandable, meaning everyone can contribute to enrich it. Besides, rather than being scattered in segments, information nowadays is more integrated, creating coherence and scale of economy identical to utilities, such as electricity and heat which are distributed over a neatly organized grid.

Low cost

Cloud Computing spares the cost of infrastructure, hardware, and even licensing fees, allowing marketing companies to allocate more time and effort in the core business. Also, it increases companies’ adaptability by timely offering the resources that are required in the fleeting and constantly changing situations.

Democratizing effect

As a result of the reduced costs of infrastructure, hardware, and licensing fees, small marketing departments are finally on a relatively equal playing field when compared to large corporations. Thanks to the cloud, the marketing departments of all sizes now have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace.

Improved time management and processes

Cloud computing has enhanced the marketing department’s ability to control content and deploy strategies and the ability to stay focused on meeting strategic goals and implementing plans more quickly without depending on other departments. This has the added benefit of reducing the time required to train new staff. Also, with the easy access of data through cloud computing, marketers do not have to conduct tons of survey to know their customers, which spares them both time and money. 

Improved Accessibility

The cloud allows marketers to access their files with ease, inside and outside of their office, improving collaboration and communication both within the team and with clients. In addition, with the rise of cloud computing, marketers no longer need to worry about losing data in the event of a hard-drive crash or natural disaster.

Improved Analytics

Marketers have a vast array of actionable, real-time data at their disposal. The cloud makes it easier to track leads, test new channels, and determine which elements of the marketing strategy work well or does not. It is also easier to keep track of prospects and customers by widely available and extremely affordable mobile applications.

Innovation

With improved accessibility, processes, and analytics, marketers can pay much attention to understand the needs of the customers. By honing in on target audiences and better understanding their pain points, marketers can spare more time on creating innovative campaigns to connect with customers.