Ask L2: How to Optimize for SEO on a Small Budget
Since we have been talking about SEO during the last 2 lectures, I want to share another interesting post about how to optimize for SEO, and here are some key take-aways:
1. Respond quickly to up-and-coming trends.
2. For brands in retail: Improve organic visibility with Google maps, since a third of mobile searches are location searches—growing 50% faster in volume then searches on mobile. Besides some basic information, try to include photos, popular store times, and advanced features like 360-degree virtual tours and so on.
3. For retailers and third-party sites: Invest in affiliate site pages and establish partnerships.
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