While searching for trends in digital marketing, I came
across an article in Forbes about things you should add to your digital
marketing plan this year. Interestingly, top three suggestions were influenced by Google.
Suggestion to have outstanding content make sense. It’s fair
to assume that people will prefer to visit a site with better quality content.
Since more than 50% search queries now come from mobile
devices, it’s no surprise that mobile optimization is one of Google’s ranking
factors. This will probably make SEO a bit more challenging as most sites will
require SEO for both desktop and mobile. After all, the other 50% searches are
still coming from desktop or laptops.
Google’s emphasis on switching from “http” to “https” is a
bit curious. While “https” is secure, not everyone needs it. It certainly makes
sense if you are selling something. In fact it shows that you are concerned
about customer data. On the other hand the benefit of securing a site with
instructions to tie show laces is debatable. Nevertheless, now that Google has
made https a ranking factor, it is prudent to switch.
You can read details about the suggestions mentioned above and other suggestions by clicking here.
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