Friday, January 20, 2017


Snapchat will target ads based on what people buy off Snapchat

Have you ever been surfing the internet, cruising on Bloomingdales website for their latest sale, checking out those cool boots on Zappos, or flipping through Amazon for that certain book you can't seem to find at all the closing book stores, and then you switch over to Google and there is an ad for one of those websites you were just on? Google, among many others, uses Oracle Data Cloud to track its customers online and offline purchases and group customers into segments. Just when you thought your every move is being tracked, another social media power house has been added to the list of companies that do this. Joining the likes of Google, Facebook, Pintrest, and other top names, Snapchat will start to target ads based upon what its customers are buying off of Snapchat.

Some thoughts are that Snapchat is looking to beef up its ad revenue for potential sale or IPO later this year. And in addition Oracle Data Cloud will enable Snapchat to see conversion rates- customers who clicked on the ads that then resulted in a sale. This also will be a valuable metric to show any potential buyers.

I think the big question here is- How does this make you feel? Do you care that you are being watched all the time, not only by big brother, but also by tons of companies out there who just want your consumer data? For those that are totally creeped out (like me!!) don't fret- there is a way to opt out of this tracking on the app settings on your phone.

Check out article here for more info!

Snapchat will target ads based on what people buy off Snapchat
http://marketingland.com/snapchat-will-target-ads-based-people-buy-off-snapchat-203936

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