This is an
interesting article about new online marketing trends that are believed to be
able to really drive sales higher going forward. I found two in particular to
be quite interesting.
The first is
micro-influencers. Interestingly, social influencers have a strong ability to
drive high returns on investment as celebrities and other social influencers
endorse and support products. This tends to make sense as we have learned
people tend to trust their family and friends the most when it comes to
recommendations for products. The cost of finding social influencers has grown
dramatically and marketers are now looking for micro-influencers, who are
individuals with smaller circles of followers who can help build support and a
following for their product.
The second
interesting trend is the growth of live video. This is still in its early
adoption stages, but platforms like Facebook and Instagram, have already launched
live video platforms. This area is going to be an interesting growth area,
though it is still in its infancy and will like require more testing and
monitoring.
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