Monday, January 16, 2017

Why marketers should be paying attention to Twitch

Why marketers should be paying attention to Twitch

This is a great article about a platform that allows users to view e-sports video games and interact with others watching them. What is fascinating about twitch and this article is that it shows how engaged and active Twitch users are. Some key influencers host chat rooms and have upwards of 2.5M followers as they provide commentary on games such as: League of Legends, Counterstrike, Heroes of the Storm etc.

The reason why companies should pay attention is that they can monetize these channels by A) sponsoring an existing channel, starting their own targeted content channel and/or interact with potential customers online since Twitch has a lot of user data. Twitch users even have links to their chat rooms and username sin their Twitter, Facebook & Instagram profile.

Could be an advertisers dream as it evolves..

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