A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, January 21, 2017
THE OH, NO! ROBO
A new robot on the market, Kuri, follows you around the house and promotes a cheerful attitude. But the question is, relating to digital marketing, how do we communicate our partner companies value propositions through a non-display device? Products such as this can begin to make decisions for us on our behalf. The new form of revenue is beginning to be not from advertising but rather revenue from automated purchases made my self-aware products (the empty friendly milk-jug in the fridge) on our behalf, and for our convenience.
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