A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, February 14, 2009
Internet Business = Las Vegas gambling
Facebook, Double click, AOL Time Warner all were examples (for now) of why it is not a good idea to invest in the Internet yet (for the paries on the wrong side of the trade at least). It supports the point that there are no first-mover-advantages. But maybe it will turn out a huge success in the long run. We will find out but for now managers, investors and entrepreneurs should face the fact that it is a gamble, which is ok, as long as we clearly acknowledge and accept that. Forget about business plans with projections. They usually don't even work in traditional industry fields, much less in the digital space. We do not know where the Internet -this exponential super high speed train will take us. Not even the kids who got rich in the wake of the internet mania know and just because they got rich in the process does not make them digital gurus with a crystal ball. But people will continue to bet on the big payday because we all love lottery tickets, right?
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