It is fascinating to see how digital marketing is changing
our political campaign process. President Obama used this approach to win
second term and this concept is now becoming the new trend. Reaching masses
with less investment and in a personalized manner is now possible. Republican
national party is catching up after learning the hard way. Several international
political parties in Europe and Asia are also taking this approach. They have
learnt from the Obama campaign that reaching digital users in a personalized
way is more effective and cheaper. Technology is changing traditional and
conventional ways of doing business for the better.
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