In class we talked a lot about email marketing lists, renting it/ buying it but concluded that BUILDING your own email list is the best way to go!
Highlighted below are some quick and easy ways to do just that:
1) An email subscriber signup field on every page of your website
2) Communicate directly and effectively about the benefits of signing up (include link to privacy policy) - the more confident they are that you won't spam them, the more likely they are to sign up.
3) Run Promotions ( promotions = signups)
4) Create Incentives ( perks for forwarding to friends)
5) Blog Strategically (which can help boost SEO ) and have an email subscriber signup field on your blog!
http://www.cmswire.com/cms/digital-marketing/10-ways-to-build-your-email-marketing-list-025660.php
Highlighted below are some quick and easy ways to do just that:
1) An email subscriber signup field on every page of your website
2) Communicate directly and effectively about the benefits of signing up (include link to privacy policy) - the more confident they are that you won't spam them, the more likely they are to sign up.
3) Run Promotions ( promotions = signups)
4) Create Incentives ( perks for forwarding to friends)
5) Blog Strategically (which can help boost SEO ) and have an email subscriber signup field on your blog!
http://www.cmswire.com/cms/digital-marketing/10-ways-to-build-your-email-marketing-list-025660.php
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