Employers are getting creative in their application process. No, this is not another Career Rep email, this is about an Irish Pub using SnapChat as a means for prospective employees to show their creativity, innovation, and personality.
Read the TechCrunch post here.
How do you sort through a big file of traditional applications, are Google, Facebook, and LinkedIn the best ways to pre-screen candidates, and do you have enough resources to setup lots of interviews? Recruiting isn't easy from either side of the table.
As a jobseeker you are told to work on your elevator pitch and that first impressions really count. Well now it seems your "elevator pitch" wont even last long enough for the doors to shut - SnapChat allow videos of up to 10 seconds!
Maybe not the most thorough of processes but in a service industry where time is money, customer interaction is very short (and key), sometimes it is really only those 10 seconds that you'll have to bring in business.
Clearly not SnapChat's main target business line... but why not? Next question is whether this is actually an area for development for SnapChat or LinkedIn. Not only will your online resume be accompanied by a photo (as on LinkedIn), but maybe also a GIF or short video?
1 comment:
This is a very interesting example and I think it would not be surprising if this became a trend. Depending on the industry and job function it could be a great tool for employers to screen candidates for specific skills (such as mixing drinks in this case) or other important qualities that words might not be able to capture. The negative side of this is that it opens the door to discrimination, although one could argue that the traditional interview suffers from this problem as well. As the technology to capture and send user generated video content improves it seems inevitable that more businesses will begin to use this as a tool. I think you raise an interesting questions as to whether this is a new area of development for the existing companies (SnapChat or LinkedIn). I also wonder if it presents an opportunity for a new entrant to come into the space.
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