There is little doubt that Uber will take over most of the taxi and limousine business in the developed world in the next couple of years. Whichever market it stepped its foot, the penetration has been rapid and steep. But how does Uber achieve such magnificent results? Ofcourse Uber is filling the gap in the local transport market, but its the marketing brains behind Uber that get the word out and get the rider's attention.
To say that Uber had its fair share of controversy wouldn't sum Uber's journey. :Uber is a controversy" is probably what sums it all, but the genius lies in the fact that Uber uses this same controversy to gain traction into new markets. Call it the "Streisand Effect" or "nothing such as bad publicity effect", Uber just channels the energy into an exponential adoption rate. For example, when Uber stepped foot in Europe, all the protests by the taxi drivers against Uber resulted in riders downloading the Uber app by the millions. What else can one ask for!
Apart from the free publicity, Uber has some really smart search engine marketers in its team. Its blogs generates attractive dynamic content which is linked across the internet, bringing in tons of traffic to its website. Last week the geniuses at Uber came up with the idea of Uber Wedding; a free wedding service for all. In the end, eight different couples won the Uber wedding. My guess is that it wasn't an expensive proposition for Uber. Not to mention the fact, that the relation between wedding and taxi company is almost nothing, but the campaign put the word "Uber" on everybody mouth.
This week, Uber slashed their rates by 20% for the uberX service in New York. I have a feeling, Uber wants some protesting yellow cab drivers doing free publicity for Uber on the roads. Whatever the real reasons, Uber has the blogosphere buzzing about this news. In the end, Uber is the real winner!
To say that Uber had its fair share of controversy wouldn't sum Uber's journey. :Uber is a controversy" is probably what sums it all, but the genius lies in the fact that Uber uses this same controversy to gain traction into new markets. Call it the "Streisand Effect" or "nothing such as bad publicity effect", Uber just channels the energy into an exponential adoption rate. For example, when Uber stepped foot in Europe, all the protests by the taxi drivers against Uber resulted in riders downloading the Uber app by the millions. What else can one ask for!
Apart from the free publicity, Uber has some really smart search engine marketers in its team. Its blogs generates attractive dynamic content which is linked across the internet, bringing in tons of traffic to its website. Last week the geniuses at Uber came up with the idea of Uber Wedding; a free wedding service for all. In the end, eight different couples won the Uber wedding. My guess is that it wasn't an expensive proposition for Uber. Not to mention the fact, that the relation between wedding and taxi company is almost nothing, but the campaign put the word "Uber" on everybody mouth.
This week, Uber slashed their rates by 20% for the uberX service in New York. I have a feeling, Uber wants some protesting yellow cab drivers doing free publicity for Uber on the roads. Whatever the real reasons, Uber has the blogosphere buzzing about this news. In the end, Uber is the real winner!
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