Buffer, a social media scheduling tool, upgraded its analytics tool this week to give marketers a convenient way to quickly assess the success of their social efforts. Buffer analytics is available to people who pay for “Awesome” ($10 a month) or Business (starting at $50 a month) accounts.
The new aspect in the upgrade is the ability to sort posts in four supported networks — Twitter, Facebook, LinkedIn and Google+ pages — by popularity. Twitter analytics, for instance, can be sorted by most clicked, most retweeted, most replies, etc.
For Facebook one can sort on likes, comments, clicks, etc. LinkedIn gives similar options.
The Twitter analytics that Buffer offers are the most useful, because the tool pulls in all the tweets, not just those that are posted using Buffer tools (as in the case of Facebook, LinkedIn and Google+ pages).
Another handy feature of the upgrade is the ability to sort on lowest performing posts, and then use this info to look for patterns and possibly adjust the content choices or messaging. One can also sort by post type, making it possible, for example, to see the most retweeted image posts from the last X days.
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