Pretty interesting article in AdAge (I am sure other people have or will blog about this as well) comparing video advertising on YouTube vs. Facebook. The article basically highlights the main issues that advertisers would have with each platform – audience, targeting, and cost as well as the all-important Skippable vs. Autoplay. In reading through the article, it seems the major difference is what you, the advertiser, really want. If you want something that is more targeted and focused , Facebook is likely the better platform since your audience will be viewing your ads when they are logged into their FB accounts. However, if you want to reach a broader audience and potentially not pay-up to do so, YouTube’s Skippable seems like the better option.
We actually had someone from Google come in and speak to us about YouTube advertising in a Branding class last semester and it was something that I actually had no idea existed (I always wondered why I was able to click through some ads and not on others). Personally, someone that is being advertised to, I would prefer to have the option to skip. Having to sit through a full 30 second ad can feel like you are sitting through an add that is 30 minutes long. That might seem ridiculous but I bet if you asked most people, they would tell you the same thing. I think you attract more bees with honey and while you might not get as targeted of an audience, you might be better off not pissing off your audience members with a full ad when you can try something clever to get them to stick around be memorable.
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