Friday, February 27, 2015

Google Acquires Mobile Startup That Manages Facebook Ads

Red Hot Labs, a startup that helps developers promote their apps on Facebook, announced its acquisition by Google Inc. this past Tuesday. Google & RHL

The company’s aim was to make launching and optimizing Facebook ad campaigns as easy as possible for mobile app developers by automatically creating and testing “hundreds of variants” for each campaign. Now that Red Hot Labs is joining the mobile ads team at Google, it will stop creating new campaigns on Facebook but instead shifting focus to making the lives of app developers easier with greater resources and distribution at Google.

This acquisition is Google's move to improve and optimize its mobile ad campaigns. As Google is expanding beyond its desktop-based tools, it's investing in new ways to help companies market on smartphones and tablets as users increasingly access digital services via wireless devices.

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