Digital marketing
has been so popular that it is everywhere in people’s life. Everyone is
involved in the market no matter which role he/she plays. Some people play the
role of receiving all kinds of advertisements. On the other hand, another group
of people decides what kind of advertisements the previous group should get. As
long as a person lives in modern day and uses Internet, he/she is a part of the
digital marketing.
In such a powerful
market, the method getting information from all Internet users becomes an
essential and basic knowledge. Cookie is a small
piece of data that can accomplish the task. Our browser would keep our
information in the small piece of data each time when we surf the Internet so
that when people use the same website next time, the website could recognize
the users and sometimes automatically log the users into the web. Since cookies
could keep users’ basic information, it also records other information such as
clicking particular buttons or pages visited by the user as far back as months
or years ago.
It
sounds the invention of cookie makes Internet life more convenient. On the
other hand, cookie might also raise risk of hurting users’ privacy. If a hacker
invaded a user’s computer and stole his cookie, then the hacker could easily
get all account of the person, such as social networking account and even bank
account. Therefore, designing a better system for storing cookie becomes very
important.
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