Digital trolls and Costolo himself on the new partnership with Google

I wanted to get more info on the developing relationship between Twitter and Google, and found two excellent five minute videos videos on these topics:

1. Growing total audience: One of the major goals of the Google partnership is making tweets searchable so that more people who are not on Twitter get exposed to Twitter and potentially see its benefits.
2. Cleaning out trolls: A second major goal that Twitter has right now is protecting against user abuse (e.g. abusing tweets to user accounts), and the Google partnership will apparently make verification of accounts easier.

The interesting part of the second point is that Twitter is currently developing automatic ways to detect and clean out trolls using algorithms. Presumably, these could be fed by data retrieved from Google to verify identities.

I wasn't too familiar with trolls, and wanted to share a great background article from the Economist: http://www.economist.com/node/18483765