As a B2B company, my firm, EnergyWatch, realizes the importance of content based marketing (and our need to commit to consistently generating content). For organic SEO and paid search advertising, Google AdWords and its tools are invaluable. But for our market update blog and other generated blog content, we just rely on our intuition and some metrics that are built into mailchimp.
BrightEdge, and SEO and content marketing platform, uses its "Content Optimizer" as a writing coach to provide recommendations on things such as blog post structure or when a post is too long. Additionally, content creators can systematically review competitors content (rather than search and click through individually). It's a really interesting concept (as evidenced by their $62MM in funding), and is an attempt to bridge the gap between SEO and content. I'm surprised that Google hasn't launched something similar, as it complements their existing tools, and competitors such as AOL and another start-up, Conductor, are also focused on the content marketing space. With the importance of content marketing and quality content, any tools that help optimize the process would be beneficial.
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