Friday, February 20, 2015

Content is key for marketers: Infographic

Captora recently released a slick infographic describing the benefits and breakdown of content marketing. Some of the interesting facts below include:

  • 61% of consumers are more likely to buy from companies that create custom content. 
  • Blog posts require very low time investment and have a high ROI. 
  • 60 characters is the optimal character length for content titles.
  • The majority of content shares occur on Saturday (18%).
The graphic is an interesting reference and reinforces what we already know.... content is key in marketing. Check it out below!

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