Captora recently released a slick infographic describing the benefits and breakdown of content marketing. Some of the interesting facts below include:
- 61% of consumers are more likely to buy from companies that create custom content.
- Blog posts require very low time investment and have a high ROI.
- 60 characters is the optimal character length for content titles.
- The majority of content shares occur on Saturday (18%).
The graphic is an interesting reference and reinforces what we already know.... content is key in marketing. Check it out below!
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