Here's a digital marketing news that caught my attention: apparently a number of Samsung's "SmartTVs" come equipped with voice recogniziation which allows the TV to listen in on your conversations. Samsung not only sends the voice commands to a third-party whothen analyzes the captured speech, but also performs certain analytics themselves.
According to Samsung, the goal of analysis is to help make improvements on the feature. But at the same time, I can't help but to think that such valuable information may also be used in various digital marketing campaigns to benefit Samsung's future sales. What is even more annoying is that even if the user opts out of the voice command feature, the voice commands will still be captured.
Luckily I don't have a Samsung SmartTV and now will not be getting one. And even if I do, I will not be using the voice recognition feature, ever. I want my TV to be "dumb" and one directional. There's a fine line between helpful data gathering / digital marketing, and becoming too "smart" for your own good, and Samsung has crossed that line in my opinion.
Full article below: http://money.cnn.com/2015/02/09/technology/security/samsung-smart-tv-privacy/index.html
Be careful what you say in front of your Samsung TV. It's listening to you.
Many Samsung "SmartTVs" come equipped with voice recognition, which allows you to bark commands at your TV. Since the television is always listening for your voice, Samsung has warned its SmartTV customers that every word is being captured and sent over the Internet.
"Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition," Samsung posted in its SmartTV privacy policy.
Okay, that's pretty creepy.
Samsung says it needs to send your voice commands to a third-party, because that company converts your speech to text. But Samsung also collects your voice commands to perform research and determine whether it needs to make improvements to the feature.
Samsung noted that a microphone appears on the screen when the voice recognition feature is turned on, notifying customers that their voice is being captured. You can opt-out of the SmartTV voice recognition feature.
But even if you opt out, your voice commands will still be captured. The SmartTV has a set of pre-programmed commands that it recognizes even if you opt out of voice recognition. Samsung will collect the text of those pre-programmed voice commands (though not your voice itself) and analyze how much you're using certain commands.
"Samsung does not retain voice data or sell it to third parties," the company said in a statement. "If a consumer consents and uses the voice recognition feature ... the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV."
Samsung did not immediately respond to a request for comment on the identity of the third party or whether that company records the voice data.
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