http://www.ubergizmo.com/2015/02/microsoft-and-google-among-companies-paying-adblock-to-let-ads-through/
Looking at the latest on Google/Microsoft deals with Adblock to 'undo' the effectiveness of their ad blocking product looks to subvert the whole model/purpose of ad blocking software. While the Pro version of the software appears to continue to offer a mechanism to block all ads, I would think that any future alterations of the product would enable a 'real' adblocking competitor to enter the market. If the product is doing what's its supposed to do, better products will prevail.
However, the trend also points to a consolidation of advertising power back to the top marketers, benefiting from preferential treatment with the software. While not necessarily raising questions around anti-trust activity per se, it certainly does entrench the top leaders all the more. The question is whether other smaller participants will choose to follow as it appears the Ad Blocking policy appears to be in part an attempt to make advertising more 'palatable' - and less distracting
Looking at the latest on Google/Microsoft deals with Adblock to 'undo' the effectiveness of their ad blocking product looks to subvert the whole model/purpose of ad blocking software. While the Pro version of the software appears to continue to offer a mechanism to block all ads, I would think that any future alterations of the product would enable a 'real' adblocking competitor to enter the market. If the product is doing what's its supposed to do, better products will prevail.
However, the trend also points to a consolidation of advertising power back to the top marketers, benefiting from preferential treatment with the software. While not necessarily raising questions around anti-trust activity per se, it certainly does entrench the top leaders all the more. The question is whether other smaller participants will choose to follow as it appears the Ad Blocking policy appears to be in part an attempt to make advertising more 'palatable' - and less distracting
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