U.S. Bank Digital Marketing with Kittens, Puppies, and Babies

A really great article came out on Forbes today written by Jason Bloomberg.

http://www.forbes.com/sites/jasonbloomberg/2015/02/20/building-trust-with-digital-marketing-at-u-s-bank/

The article mainly focuses on the U.S. Bank's recent digital marketing efforts led by Kelly Colbert, the company's VP of Social Media.

My main takeaway was Colbert's quote: "Digital used to mean just an  additional touchpoint. Now it's a unique experience displayed on Pinterest, Instagram, YouTube, etc."

To understand the belief system of the millennials ("the future of the business" says Colbert), they are experimenting with digital marketing to build a "trust relationship" associated with content marketing and emotional connection, often incorporating visual aids of kittens, puppies, and babies.

This relates to my blog post about Cookie Monster visiting art museums and how that was a great digital marketing initiative for MoMA.

It's that image-using, story-telling, common-ground-establishing content that shakes the core and pulls in the consumers. Keep it direct and simple, and you will be just fine.