Apple's Cook Recommends Bing Maps, Could Shift Ad Dollars from Google to Microsoft

An interesting article discussing the recent Apple iOS 6 Maps debacle, suggesting that Apple CEO Tim Cook's apology to customers and subsequent recommendation of Bing rather than Google as a maps alternative could potentially shift advertising revenue to Microsoft at Google's expense. Although most Apple users still use Google as the primary search tool on their iPhones, and relatively little advertising revenue comes via maps, this nevertheless brings up an interesting competitive dynamic. Given the intense rivalry between Apple and Google, and Microsoft's struggle to gain market share in the online search industry, a potential partnership between Apple and Microsoft could prove formidable even against Google's massive 66% market share in search.

http://www.mediapost.com/publications/article/184045/could-apples-tim-cook-shift-ad-dollars-from-googl.html

-Linda L.