What Does It Take to Crowdfund?

What does it mean when an attempt to crowdfund a book about crowdfunding fails miserably?

That is exactly what happened recently on Kickstarter.  While most people have been laughing at and throwing money at the latest hot project for an Ostrich Pillow, the project called Crowdfunding: a Guide to What Works and Why only raised about 10% of its goal before its eventual cancellation.

So what does it take to crowdfund successfully?

When examining the differences between the Ostrich Pillow and the Crowdfunding book, one of the major differences is the quality of the homepage video.  Sure, there are other differences, but how important is a professional, modern, and cool video?

Coincidentally, I launched a new crowdfunding campaign of my own.  It's on Indiegogo and it's a project to create a communal closet of sports jerseys.  I've attempted to make the video funny, but I chose not to include actual footage of the project owners.  Is that a mistake? I'm not sure... but we'll know in 31 days!

-- Interested in talking about videos?

Contact Michael at Melmed Media