This is a TechCrunch article from earlier in September. It contains market research from eMarketer on mobile advertising spend. These were the most striking points:
1) US net mobile ad revenues will be about $2.6b in 2012, growing to $6.6b in 2014. This is some pretty amazing growth in an already fairly large market!
2) Google has had a bit over 50% of market share for mobile advertising, and probably will maintain that position for the next few years. This is thanks largely to Google's near total dominance in mobile search. The display and SMS segments of the market will be more fragmented.
3) Pandora and Twitter are the numbers 2 and 3 for mobile advertising revenue for 2011 and 2012, although Facebook will overtake both in 2013 for the number 2 spot. There are two reasons why Facebook hasn't caught up yet, despite its size. First, Facebook got started much later than Pandora and Twitter, so its 2012 numbers really only reflect half a year of revenue. Second, Facebook's mobile layout is just less suitable for advertising.
http://techcrunch.com/2012/09/06/u-s-mobile-advertising-twitter-sales-are-double-that-of-facebook-in-a-google-ruled-2-6b-market/
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