Twitter is becoming more and more important as a platform for companies to interact with the public.
According to a recent New York Times blog post, TV networks are now using Twitter to promote their shows. Since people use Twitter to share news and blog posts, I think this could be an effective strategy as long as the TV networks are indeed responsive to tweets and do not delete negative tweets.
The full post can be read here:
http://mediadecoder.blogs.nytimes.com/2012/09/23/using-twitter-to-promote-the-fall-tv-season/
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