Sunday, September 30, 2012

Internet-Media Employment Fuels Digital Job Growth


Slumping economy? New job creation in dire need? Internet-media businesses are one of the growing areas to look to!

Internet media this year became the media industry's second-largest employment sector (after newspaper) according to Ad Age DataCenter's analysis of Bureau of Labor Statistics data. As of July 2012, approximately 16% of people employed in the U.S. media industry now work for internet-media businesses, according to Ad Age's analysis.

Employment at U.S. internet-media businesses in July surpassed staffing in broadcast TV. Over the course of the last couple of years, internet-media employment surpassed passed magazines, radio and cable TV.

The only U.S. media sector with more employees is newspapers. It is worth mentioning that newspapers, over the past year, have slashed an average of 1,400 jobs a month while internet-media businesses have added about 400 jobs a month. Employment at U.S. internet-media businesses has increased 54% from its pre-recession level. 

There is a nice graphic on the link below that shows the various media types’ job shares of the overall media industry over the last 5 years.

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