SEO, Social, and Content Marketing in Top Demand

This is an interesting article that ties in nicely with what we discussed in class last week, namely the importance of SEO and content management.  The main takeaway is that companies are still investing more in written content than visual aspects (videos and photos).  An amazing stat in this article is how 57% of surveyed marketers use SEO daily, and 18.9% utilize SEO 2-4 times per week.  The article separates written content into SEO, social, and content marketing, but the author argues how all 3 are closely intertwined.  Furthermore, the author states how visual components are also important aspects to promote concurrently with written content.

http://www.emarketer.com/Article.aspx?R=1009368&ecid=a6506033675d47f881651943c21c5ed4