Nailing the Timing & Frequency of Social Media Updates

HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. This blog not only summarizes the research result but also gives helpful tips on how marketers should also conduct their own research to see what is most effective for their particular audience.

Finding the right timing and frequency to blast out newsletters/social media posts was actually one of the projects I spearheaded last summer when I was working as a digital marketing consultant for a marketing research agency in the Netherlands. We are living in a time of information overdose where our inboxes are flooded everyday with way too much chatter. Generating relevant content alone will not get you heard - we need to be smart about how/when to deliver that valuable content in the most effective manner. Check out the article for some tips:

http://blog.hubspot.com/blog/tabid/6307/bid/33601/A-Marketer-s-Guide-to-Nailing-the-Timing-Frequency-of-Social-Media-Updates.aspx