However, to seize the opportunity, companies should understand consumer habits and characteristics in these countries in order to tailor their marketing strategy.
Wednesday, September 26, 2012
BRICs. An opportunity for online travel sales
BRIC: Brazil, Russia, India and China. Analysts foresee that these four emerging countries will represent more than 50% of the world's economic growth in the short term. Apart from offline business development potential, these markets also represent important opportunities for online and e-commerce. If we look at online travel sales CAGR 2011-2016 estimations, BRICs will be among the 5 highest growing countries (the other one is South Korea), according to eMarketer's article: http://www.emarketer.com/Article.aspx?R=1009376&ecid=a6506033675d47f881651943c21c5ed4
However, to seize the opportunity, companies should understand consumer habits and characteristics in these countries in order to tailor their marketing strategy.
However, to seize the opportunity, companies should understand consumer habits and characteristics in these countries in order to tailor their marketing strategy.
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