According to research results from online market research company uSamp, men are heavier mobile purchasers than women. This trend applied across many different product categories like digital content, consumer electronics, movies/ticket events, and computer equipment. Women lead the category for only health and beauty items. However, while men are more avid mobile shoppers, women are much more likely to use their phones for product research, couponing and deal searching.
This has interesting implications for retailers as they consider who their target demographic is, and through which mediums they should use to engage potential customers.
Full article here: http://www.emarketer.com/Article.aspx?R=1009374&ecid=a6506033675d47f881651943c21c5ed4
- Vi Nguyen
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