Don't you hate it when digital ads keep popping up from all sort of unexpected places? Where you used to click on your notification bar to view your friend's text, suddenly you click and bam - it's an ad! And so that you know, you just unintentionally allowed access to your personal information!
Yes, the smartphone market is growing rapidly, and hence mobile advertising has huge potential. But I feel mobile advertisers have forgotten the essence of digital advertising: to serve rather than to irritate customers. Will they ever get it right?
Sources: The Economist, WSJ
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