Although Facebook seems to be getting all the hype for social
media marketing, H&M has been using the Google+ platform to reach out and interact
with their customers. H&M is posting exclusive content on their Google+
website (https://plus.google.com/+HM)
and integrating social extensions with its AdWords advertising has led to a 22%
uplift in their CTR (Click through rate). With followers over 940,000 it looks
like H&M hit the mark, but it remains to be seen how that will lead to an
increase in purchases.
The full case study can be read here:
-Joonseok Oh
1 comment:
Many speakers in different classes have already admitted having a brand google+ page to improve search rankings...
http://www.expressandstar.com/news/2012/09/21/google-improves-search-rankings/
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