This week, People
StyleWatch, the fashion and shopping spinoff of People magazine, redesigned the
background wallpaper of its Twitter page into an ad for Jergens Daily Moisture.
This is a relatively new development given that media brands on Twitter usually
utilize the background to promote themselves, or in other cases, nothing at
all.
This was the first time
People StyleWatch has used its Twitter profile page in this manner. The Jergens
ad was part of a larger deal with the brand that included print, web and social
components.
Commenting on this new
development, Twitter said its users are permitted to transform their profile
pages into revenue generating ad venues. "The space is the user's to
customize, and we encourage them to be clear if they are promoting something
there, for money or other consideration," a spokesman said in an email.
Source: http://adage.com/article/media/people-stylewatch-turns-twitter-wallpaper-ad-space/237506/
Maybe we should start
turning our own facebook pages into ad venues? Kill the cover photo and stick
an ad in there?
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