Monday, September 24, 2012

social media marketing software space

This happened about a month ago but I think it is still interesting - Salesforce's recent acquisition of Buddy Media.  Buddy Media is a software company in the social media marketing space.  It enables marketers to publish and monitor content across social media platforms like Facebook and Twitter.  There has been a number of startups in the space that were recently acquired for extremely high values, including Salesforce/Radian6, Oracle/Vitrue, Oracle/Involver, Google/Wildfire, and Adobe/ContextOptional.  Among the more successful ones out there that are still privately owned, there is Sprinklr (here in NYC) and Hootsuite.  With the rise of social media there is an associated need for software to manage marketing on these platforms.  This is a very hot space in tech and I think it will be around for a while.  You should try to get a job at one of these companies.

http://www.cmswire.com/cms/customer-experience/salesforce-closes-buddy-deal-adds-to-social-media-marketing-platform-016957.php

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