http://techcrunch.com/2012/09/27/cheapest-way-to-buy-facebook-fans/
A really great read from Tech Crunch today about the value of Facebook mobile feed ads. It turns out it's an incredibly "cheap" and effective way to buy likes. I know I've recently been noticing a number of sponsored posts in my feed lately, most notably Samsung and TD Bank. I've even seen many of my friends like these companies. It remains to be seen though if this effectiveness is sustainable as more companies and marketers begin to flood our Newsfeeds. Will we reach a point of saturation where it's a complete turn-off to see sponsored tweets and users are less compelled to "like" when they're facing a barrage of marketing messages?
For marketers, it's a fantastic way to increase brand awareness. While the value of a "like" has been hotly debated over the recent months - most marketers agree, there is a large value in "likes." Consumers are more likely to increase spend on that brand, have more positive perceptions, and visit the corporate Facebook page. On the most simplistic level, it's reaching a broader audience of consumers that you can communicate with on a regular basis.
What do you think - is this efficiency sustainable as this channel grows?
http://techcrunch.com/2012/09/27/cheapest-way-to-buy-facebook-fans/
-Lindsay
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