Today, retailers are still learning on how to best leverage social media, especially Facebook, in order to engage with their customers. I find it interesting that most of them apparently keep on using the same old ways to do marketing while social media require to re-think the way we do marketing from scratch.
For example, only 11% of companies’ posts on Facebook are made during week-ends (Saturday and Sunday) while interaction rates with people are much higher during this part of the week. Similarly, it appears that interactions are much more numerous after 8pm or when companies’ posts remain synthetic (below 80 characters). These recommendations seem obvious but I find it interesting that few companies are actually applying these best practices to maximize their interaction rates and really engage with their customers in the way they want to be approached.
http://mashable.com/2012/09/28/marketers-facebook-wrong/
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